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This site states the following, "As a mother myself I know the importance of capturing these precious fleeting moments." We noticed that the web site also stated " Newborn photography is my absolute passion." It also stated " I adore photographing this precious stage of your little ones life. Taking the time to capture the hugs, the smiles and the laughter. A photoshoot that is tailored to you. Claire did an amazing job for us. We did a newborn photoshoot but we included my two year old and my dog as well and she was wonderful with all of them! Claire did my materni." The header had maternity photographer as the highest ranking keyword. It was followed by newborn photographer, family photographer, and cake smash photoshoot which isn't as ranked as highly as maternity photographer. The next words the site uses is worthing photographer. brighton photographer was also included and will not be seen by search engines.